×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Wednesday
14
Jan 2026
weather symbol
Athens 14°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Travel

UNWTO chief’s message: We have to wake up quickly!

The world’s leading tourism destination, the sector generated last year more than US$407 billion in international tourism receipts

Newsroom April 16 12:48

The Secretary-General of World Tourism Organization Zurab Pololikashvili issued today the following message from the Organization’s headquarters in Madrid regarding the coronavirus pandemic and its impact on tourism:

“Dear Friends,

Across the world, countries continue to count the cost of COVID-19: in lives lost, in economic disruption and in the threat to sustainable development where it’s most needed.

This week, the Spring Meetings of the World Bank and International Monetary Fund set the backdrop for global leaders to advance immediate response and the economic policies to chart a path towards a sustainable recovery. The meetings follow decisions made by the European Union and national governments across the world.

Tourism must be recognized as a key pillar for building a better future in all world regions. Past recoveries prove that the importance of our sector cannot be overstated.

In Europe, the world’s leading tourism destination, the sector generated last year more than US$407 billion in international tourism receipts, providing more than 27 million jobs. And jobs are a lifeline for communities, including the most vulnerable members of society.

Europe can be a leading example: Recognizing the unique power of tourism not just with words but with concrete action.

At UNWTO we urge our partners in the European Commission, across the United Nations and the Bretton Woods institutions to embrace tourism like never before.

This will ensure that tourism grows back stronger and better – but only if it has the right support from the highest levels of government and international organizations.

Waking up quickly to start concrete action is of the essence so that we may face up to our shared challenge.

Thank you.

>Related articles

Tasoulas on the loss of Vassiliou: A leader with vision and a European orientation

“Digital noise” from outdated technology caused chaos in the Athens FIR – What the committee’s findings say

JPMorgan: Greece one of the most attractive markets for the Emerging Europe category

Zurab Pololikashvili

Secretary-General

Source: Tornos

Ask me anything

Explore related questions

#economy#greece#holidays#Secretary-General of UNWTO Zurab Pololikashvili#tourism#travel#vacations#visit#world#World Tourism Organization (UNWTO)
> More Travel

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Tasoulas on the loss of Vassiliou: A leader with vision and a European orientation

January 14, 2026

K.M. with his endless patience, the shock report and responsibilities, the pollsters and President Maria, Jim Allen in Athens, the saga of “Egnatia Insurance”

January 14, 2026

A 24-year-old waitress holding the fireworks that caused the deadly fire in Crans-Montana died of asphyxiation

January 14, 2026

Iran responds to Trump’s threats: ‘We will strike American bases in neighboring countries if attacked’

January 14, 2026

Austrian press on the Greek bond: Investors are now queuing up in Athens

January 14, 2026

Giannis Antetokounmpo gets angry at Bucks fans’ boos: He booed them back from the court

January 14, 2026

“Traitor”: They vandalized tractors of farmers who went to the meeting with Mitsotakis at the Nikaia blockade, see pictures

January 14, 2026

Olive oil: How the market system inflates prices

January 14, 2026
All News

> Economy

Austrian press on the Greek bond: Investors are now queuing up in Athens

Positive reports on Greece and the first 10-year Treasury bond issue of the year

January 14, 2026

Olive oil: How the market system inflates prices

January 14, 2026

The development plan for buildings on Alexandra Avenue has been launched

January 14, 2026

Municipal debts: New regulation freezes for extrajudicial settlement

January 14, 2026

JPMorgan: Greece one of the most attractive markets for the Emerging Europe category

January 13, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα