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> World

UFC reportedly to buy WWE

CNBC reported that Endeavor would acquire a 51% stake in WWE and merge it with UFC in a new company

Newsroom April 3 03:26

Hours before its signature event, WrestleMania 39, got underway Sunday at SoFi Stadium in Inglewood, California, a report on CNBC.com indicated that UFC parent company Endeavor was poised to purchase the WWE, the world’s leading wrestling brand, in a mega-deal.

CNBC reported that Endeavor would acquire a 51% stake in WWE and merge it with UFC in a new company that would be headed by Endeavor CEO Ari Emanuel.

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WWE CEO Nick Khan did not respond to requests for comment from Yahoo Sports.

Endeavor acquired controlling interest in the UFC in a massive $4.25 billion deal in 2016. It bought out the remaining shareholders in 2021 to become 100% owners. On the Endeavor earnings call Feb. 28, Emanuel said revenue in its owned sports division was $301.4 million, up 9% year over year. He credited that to higher rights fees at UFC, pay-per-view revenue, sponsorship and licensing.

more at yahoo.com

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