In past decades, the well-known song lyric “a little wine, a little sea, and my sweetheart” might have sufficed for a summer-focused tourist campaign. However, in recent years, Greece has made considerable strides in modernizing organized travel and summer vacations. Today, the country actively participates in the “thematic tourism” sector, offering the potential for further growth.

New challenges arise from sectors such as climbing, conference/convention, and religious tourism, as well as the targeted utilization of coastal locations and cultural monuments. Among these emerging fields, golf tourism is quickly gaining traction.

Obviously golf is an outdoor sport that requires an open-air setting; it cannot be played in covered or sheltered areas. Moreover, golf is a high-quality tourist product that appeals to both players and affluent spectators, while being eco-friendly. Greece’s unique climate, marked by mild winters and abundant sunshine, positions the country to become a leading global destination for golf enthusiasts.

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